How Saavy Marketers Beat Content Chaos Constant Content

If you’re like many marketers, you’ve been managing your content creation through spreadsheets, email chains, and shared documents. My god, the shared docs†¦ Does this sound familiar: multiple on-going Google Docs a Trello board to track article progress a spreadsheet outlining your publishing schedule various email chains discussing content topics and ideas I call this, â€Å"content chaos.† Fortunately, you don’t have to work like this. If your content creation process involves bouncing between tools like the ones above. Then it’s time to consider using Constant Content. How Constant Content Helps Savvy Marketers Beat Content Chaos Click To Tweet What is Content Chaos? 54% of B2B marketers and 50% of B2C marketers cite â€Å"producing engaging content† as a top challenge. That’s because many of them are still relying on spreadsheets and a handful of other tools to manage their content creation. And while these tools may get the job done, using them can feel like chaos. The cure to content chaos is a platform that simplifies content creation and reduces the number of tools you have to bounce between. The benefits of having everything in one place: Improve your workflow – Organization helps you work more efficiently. And less chaotically. Fewer hack-jobs and workarounds – Being hampered with tedious and inefficient processes is boring, and they open the door for mistakes. Improve communication – When you’re stuck in content chaos, collaboration can feel painful. Enter, Constant Content. This Article Is Just For You†¦ Over the years of working with thousands of clients, we’ve realized that getting the most out of our platform requires knowing how best to use it. So, we put this article together to help you get up-and-running and enjoying the benefits of our collaborative platform as soon as possible. In this article you’ll learn: What is Constant Content? Who is it for? How to become a ConCon master in record time What is Constant Content? If this were a press release, this section would look something like this: Constant Content is a content creation service that specializes in creating high-quality, unique content for businesses. Our easy-to-use, collaborative platform and managed enterprise services allow us to help businesses of any size to scale and improve their content creation. Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales. But in short, Constant Content helps companies simplify their content creation process and produce higher quality content. It’s a platform that makes it easy for companies to find, hire, and manage freelance writers. Who is Constant Content For? Anyone who needs high-quality content†¦ Marketing Teams Marketing teams are busy these days, which makes it difficult to devote the time required to write high-quality content. While you could hire an in-house writer to help, that’s a costly alternative. Hiring freelance writers means you can continue to publish quality content – but your marketing team can focus on other things. Ie. Marketing the content. â€Å"We have used Constant Content to enhance our site’s retail offerings, and have been very pleased with the results. The product copy provided was clear, concise and helpful to our customers, enabling them to better engage with our merchandise and make informed purchasing decisions. Additionally, Constant Content was quickly able to adopt our brand voice and tone, and provide the right type of information in a timely manner. We enjoy a productive relationship with Constant Content.† Robert Douthit Sr. Digital Content Editor, The Home Depot Agencies Agencies have a unique challenge when it comes to content creation. One agency could have clients across a dozen or more industries, so how do they keep up with the demand for content? By working with freelance writers, agencies can find writers with industry expertise and quickly scale the size of their writers up and down as the clients’ demand for content evolves. Small Businesses Online businesses need content. Whether it’s blog posts, social media content, landing copy, product descriptions or otherwise, content fuels your marketing. Constant Content makes it easy for small businesses to get the content needed to support their online presence without the cost or commitment of hiring an in-house writer or agency. â€Å"Constant Content has been a great solution for our company’s large demand for custom content! They are able to work with our unpredictable schedule and provide high quality, custom content on demand. I love how I can communicate with the writers, hand pick my writing team, and manage my requests easily.† Utrip Solopreneurs Starting and growing a business is tough enough. If you’re struggling to keep up with the demand for content while also running your business, hiring a freelance writer may be the way to go. How to Become a Constant Content Master #1 Know Your Goals Before you can sink your teeth into the platform, you need to know your content goals. That’s because your goals will impact how you approach content creation. Let’s look at a couple of examples. Goal 1: Thought Leadership If your goal is to build thought leadership in a highly complex field, then you’ll want to hire a technical writer to produce something long-form and informative. Goal 2: Drive Traffic to an Ecommerce Site If your goal is to drive traffic to an ecommerce store, you might focus on lighter, more engaging content on topics related to your product. Once you know what you’re looking for, the next steps become a lot easier. #2 Check the Catalog The easiest way to start finding great content with Constant Content is by browsing the catalog. You can start by searching for a keyword or phrase and then narrowing it down based on price and word count. At the time of writing this post, we currently have over 42,000 articles with their exclusive rights available for purchase. While only a portion of those articles will be relevant to your business, the breadth and variety of articles in the catalog make it a great starting place. #3 Let Writers Come to You You’re not always going to find the articles you’re looking for in the catalog. Especially if you have something really, really specific in mind. In this case, the best option is to let writers come to you. And you do that with public requests. Public requests are easy to set up and are one of the best ways I suggest people get started with Constant Content. There are two main ways you can approach public requests: casting calls and calls for articles Casting Calls If you have a larger content project and are looking for one or more writers to work with on a more on-going basis, then you probably want to create a casting call. Some info to include in your casting call: The project details (Do you need blog posts or ebooks? How many? Is it an on-going or singular project?) Content details (What that estimated word count?) The target audience Your budget A brief description of the project and what you’re looking for Call for Article On the other hand, if you’re looking for an article on a specific topic and aren’t all that interested in building a team for on-going projects, a call for articles is your best option. With a call for articles, you’re sending out a blast to our writers asking for them to submit the most relevant articles they have on a topic. So, for example, a hardware business could do a call for articles requesting writers to submit their best articles on DIY home improvements. Or a travel blog could call for articles on a specific location. One of the advantages of both casting calls and calls for articles is that there isn’t an obligation to buy anything. This means if the articles submitted aren’t exactly what you’re looking for, then you don’t have to purchase them. Check out how easy it is to create a request for content†¦ #4 Reach Out to Our Top Writers in Your Niche Last but not least, you can browse our top writers by category. If you’re looking for writers that specialize in your industry, head over to the Find Writers page and filter our top writers by the category you’re looking for. From there you can scroll through the list of writer profiles and publishing stats and send messages directly to the ones that match your criteria. Be sure to include your project details, budget, and timeline in the message so writers have enough information to know if your project will be a fit. How to Use Constant Content to Grow Your Business According to a recent study, content marketers say that find the time to produce top-notch content is one of their biggest challenges. In a survey by Statista Research, 61% of respondents surveyed indicated they would be spending their marketing budgets on content creation in 2018. If you too are planning to double-down on content creation this year, Constant Content can help. Customer acquisition and business development via top-quality content outreach are essential for sustained growth. Understanding the numerous ways Constant Content can benefit your company is imperative if you want to maximize the potential of the platform. If you want help building your brand in 2018, consider the following seven ways to use Constant Content this year. Topic Clusters After HubSpot launched topic clusters, website visits to their resource pages shot up by 107%. If you want to put the power of topic clusters to work for your brand, Constant Content can assist. Topic clusters allow you to cover a specific topic in great detail, instead of offering just a blog post or two on the subject. Brands wanting to rank well in search and attract more sales leads, need to give serious thought to incorporating topic clusters into their SEO strategy. On-Demand Writing Teams Constant Content makes it easy to create writing teams of on-demand writers. Discover writers with experience specific to your industry and build tight-knit groups of quality content creators able to craft content for your business on an as-needed basis. Whether you are a startup founder wanting to scale your company to improve traction or a small business owner wanting to attract online customers to your e-commerce site, Constant Content writing teams can help increase eyeballs on your company. Writer Recruiting/Relationship Building Writing teams aren’t your only option if you want to increase your content marketing output. Thanks to Constant Content’s ‘Find a Writer’ function, you can discover and develop business relationships with a specific writer. Find a subject matter expert with experience writing for your industry or search writer bios for keywords relevant to your target market, i.e. drones, SaaS, or artificial intelligence. When you find a content creator with a writing style matching your needs, request custom content from your favorite wordsmith whenever you need. Guest Posts Many Constant Content customers use the platform as part of their guest posting strategy. Whether you want to post a guest article about your small business on a high-traffic site like Business2Community or submit a guest post regarding your startup to a tech blog like TechCrunch or Mashable, Constant Content makes it easy to supercharge your guest posting activities. Request a custom guest post from a specific writer or open a casting call and have multiple writers apply to write for your company. White Papers White papers are exploding in popularity. Everyone from cryptocurrency startups to digital marketing agencies are using white papers to build their brand and increase their lead generation funnel. Constant Content makes it easy to hire white paper writers or discover pre-written white papers ready to attract new customers to your company. E-books E-books are another wonderful way to increase lead generation for your business. Just like with Constant Content’s white paper offerings, you have the option of requesting a custom e-book or purchasing a pre-written e-book for your brand. Purchase a full-rights e-book, and you can sell your new tome, offer it as a free download on your website, or share it with your email newsletter subscribers. Product Descriptions An increasing number of Constant Content clients are using the platform to connect with product description writers for their e-commerce ventures. Whether you need product profiles to improve your online business’ SEO or you want assistance preparing your e-commerce startup for launch, Constant Content can help connect you with experienced product description writers. Your Sanity Awaits†¦ Constant Content has helped over 50,000 businesses improve their content creation and beat content chaos. Learn more about how our content services can simplify your content marketing: Blog writing service SEO content writing service Copywriting service

buy custom Phonology Lesson Plan essay

buy custom Phonology Lesson Plan essay Students should be able to demonstrate verbally that phonemes exist and that they can be manipulated and isolated. What are phonemes? What are rhyming words? What areas of difficulty do you expect pupils to have in identifying verbally rhyming words? Is the identification of existence of phonemes difficult to students? Do students get the difference between manipulation and isolation of phonemes? By the end of the lesson students should have understood that words are built by one or more syllables. Do students understand what syllables are? Can they identify syllables in texts and paintings and can they built words using syllables? By the end of the lesson, students should recognize rhyming words when used in texts Do students understand what rhyming words are? Do they recognize them when used in statements? Students should have understood that a sound is either a phoneme or a distinct one. What is the difference between a phoneme and a distinct sound? Do students know a phoneme and a distinct sound? Students should be able to produce rhyming words. Can students produce rhyming words? Can they be able to use such words in phrases and sentences? Students should be in a position to identify sounds of words from initial, medial to the final sounds. Do student understand all these stages? Which stage poses most problems to students? Do stages help in building students skill of understanding rhyming words? They should be able to blend sounds to come up with words. Can students blend sounds and come up with words? If they are able are these sounds logical? Is so is then the overall objects are met. Specific objects Identify rhyming sets of words verbally and in print Can students identify rhyming words in print? Can they read these sounds and show the difference in pronunciations? They should be able to respond physically appropriately when they recognize rhyming words in statements. Is there physical movement by students when they recognize rhyming words in statements? Students will be able to spell, say and write rhyming words. Can students spell rhyming words? Are they in a position to differentiate rhyming words verbally said through writing? What areas of difficulty do you expect pupils to have in identifying rhyming words? Lesson Language Learning Objectives (ELPBO) In starting to read English, using the oral language foundation and previous experience, students will be in a position to understand the nature and interrelationships that exists between letters and sounds in English speech. In learning to read English, those students who have reading experience in other languages have an added advantage as they are able to compare print and language features of both languages. Readiness in reading: Listen to texts read aloud Recitation of memorized parts Sight vocabulary Try to match previously spoken words to written words Assessment Students in this class will be able to recognize words that rhyme both through sight and by flashcards matching. They will also be able to recognize them by hearing words and telling the tutor verbally Assumed prior knowledge for the students It is assumed that students should Have the basic reading and listening skills Be in a position to work in groups and ability to recite rhymes together Be able to recognize beginning and ending sounds SIOP Features Preparation: This involves adaptation of the content Integration of the process which is the listening and speaking Scaffolding which involves modeling, the guided practice and lastly independent practice Application that promotes engagement The formation of group either as whole class or small groups Finally is the assessment which can take either the form of an individual, group or oral Some words to be used in assessment will include: this will be used as a take-home assignment for the students. Further texts can be given involving development of rhyming words form words given such as cat, hat and others. Teddy bear, teddy bear Touch the ground Teddy bear, teddy bear Climb in bed Teddy bear, teddy bear Turn around Teddy bear, teddy bear Reach up high Teddy bear, teddy bear Touch the sky Teddy bear, teddy bear Sleepy hhead Teddy bear, teddy bear Turn out the light Teddy bear, teddy bear Say goodnight (Ausubel 1985). Backward design as a method of deigning curriculum involves setting objectives before choosing the content that is to be taught. In lesson planning, it entails setting the goals before teaching or passing the content to students. In so doing, the teacher is in a position to deliver his content towards achieving those goals hence ensuring that the content given to students is focused and organized. This will in turn promote understandability. In this method, unlike in the traditional curriculum planning which entailed one planning what is to be taught, backward design is goal focused as one starts with the goals followed by assessment and finally lesson plan. In lesson planning, traditional method is discouraged as its like hitting the road hoping to get to your final destination backward design is a road map. By using backward design and UbD matrix as presented, it will enable the teacher in establishing goals that meet standards of the lesson, considering the essential questions to be answered, focusing on the better understanding of students, the content knowledge acquired and finally assessing the skills that the students have acquired from the study. These two approaches will assist both the teacher and the students during assessment (which can take the form of formative and summative) in ensuring that the objectives of the lesson are met. The teacher will ensure that goals are assessed and not any other content. Besides, backward design and UbD matrix approach ensures that lessons flows towards as planned by following the questions listed and the elements of the elements of the UbD matrix. This flow is guided towards the set goals and that understanding and learning is properly assessed. This lesson is aimed at understanding every element of the UbD matrix provided in the text. All this is geared towards the students understanding of phonemes and rhyming words. In this topic, students should cover writing, reading and illustrations of rhyming statements. They should be able to choose rhyming word from a passage, give rhyming words and produce rhyming sounds. For those non English natives, they will cover how to use English to acquire, apply, interpret and transmit information for content area reading. They will develop skills in English up to a proficiency level whereby they can collect data, factual ideas, define relationships, concepts and generalizations and also apply these knowledge generated from texts. All students should be in a position to read, write, speak and hear rhyming words. Buy custom Phonology Lesson Plan essay

As the Federal government comes to terms with large budget deficits, Essay

As the Federal government comes to terms with large budget deficits, what will be the effect on the American economy - Essay Example Paying down the debt too fast or too far could result in the deflationary effects on the economy due to the paradox of saving. A debt that grows too far or too fast, especially if held by foreign nationals, has the effect of weakening the dollar against foreign currencies and could potentially lead to hyperinflation and economic collapse. The budget deficits that are currently in effect are not a matter of how large they are, but are more a concern of what the money is spent on. Spending more than the federal tax revenues take in has the capacity to fuel the economy or leave it in a state of debt with little or no return. For every tax dollar spent there is an opportunity cost. When tax dollars are borrowed to build roads or bridges, the money goes into the hands of employment and suppliers. This money is then recycled through the economy by the working class buying consumer goods. This stimulates the economy and provides jobs for autoworkers, carpet layers, and appliance salesmen who again recycle the money. However, if the money is spent on the design and testing of complex weapons system most of the money ends up draining the available pool of talented engineers and provides no commercial benefit (Nimroody and Hartung). Spending the money wisely can fuel the economy or be an opportunity lost. While excessive government spending, and especially wasteful disregard, may seem to be an excessive opportunity cost, the consequences may be more dire than one might expect. Adam Smith introduced capitalism to the invisible hand concept, which states that people will pursue their own self-interests, which â€Å"will ultimately benefit everyone, including the unintended. He continues by saying that any interference by government is almost certain to be injurious to the invisible hand concept† (Palmer 22). From Smith’s viewpoint of the invisible hand, all taxation contracts the economy, even when necessary. When the government runs up

Movie Reflection Review Example | Topics and Well Written Essays - 500 words

Reflection - Movie Review Example Aspect of strong sexuality present in the movie points to one of the current generation spoils in real life. Aspects of nudity also provide a strong diversity effect on the society today with changes in the dressing code getting more and more chances that nudity is a normal thing in society. Among other aspects of diversity carried from the movie into the present day society, include racism. Racism grew as a huge challenge to the world.teh development of racism started back in the history of slavery and only a few thoughts and misconceptions would make one believe that it is totally out of the human race. Racism has spanned into the worlds of sports and other public activities. Racism as a behavior has had a difficult life in the society from years of slavery to date. The fact that it reduced largely does not mean it is totally out of the question. Many at times, aspects of racism have featured in the news including in the fields where sports activities take place. Racism remains one people should fear and work hard to eliminate or keep at bay. Racism can cause low self-esteem in people. It makes them have many fears. The sexuality in the movie provides a bad picture to the society with much obscenity growing one can easily attribute it to this level of exposure. The society is growing morally inefficient children due to the filming of movies with such strong sexual content. Among other impacts, the exposure of strong sexual aspects ahs is the addictions that they come with two youths on aspects of pornographic involvement. Nudity and the aspect of sexuality all seem to have a relationship. Aspects of nudity have grown into the fashion industry with models finding it easy to fit into brief clothes and move into the tune. Among other impacts of the movie to the current day life, include the increased pornographic activities and awareness on contraceptives.

Report Essay Example | Topics and Well Written Essays - 1500 words - 5

Report - Essay Example One can also use feedback in acting as role model that will eventually help other people follow the same example, thus heading to the right direction. Many people widely recognize feedback as an important part of the learning cycle, as it helps in modeling the children at tender age, hence adopting the rightful behavior that is essential for enhancing their performance. Table of Contents 1.0 Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.0 Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 3.0 Evaluations on the use of student feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 3.1 Areas of feedback use †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 3.2 Areas essential for gathering feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 3.3 Characteristics of effective feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 4.0 Potential benefits of student feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 5.0 Potential challenges associated to use of feedback †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 6.0 Findings of preliminary research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ... †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 1.0 Introduction Feedback refers to any form of response that goes in hand with the student’s work as it serves as an assessment task, performance or product. People that usually have the mandate of giving feedback may include teachers, external assessors, or student peers while it comes in either written or spoken form. Many people widely recognize feedback as an important part of the learning cycle, but to some extent, students and teachers come out into expressing their disappointment and frustrations on the process of conducting feedbacks. Some students cite that feedback on assessment in unhelpful process or unclear, and to some extent demoralizing. Lecturers that oppose the use of feedback also cite that some students do not know how to incorporate feedback advice into fulfilling their subsequent tasks, hence making the process ineffective (Brennan & Williams, 2004). This research paper is going to evalua te on the use of student feedback in the higher education institutions while outline some potential benefits and challenges associated to this strategy. 2.0 Background Providing feedback on a regular basis to the students in regards to the level of performance is the most powerful tool for enhancing teaching process. In simple terms, feedback deals with sharing of information on the student’s performance. Positive feedback intends to sustain appropriate and effective behavior while negative/corrective feedback serves the purpose of changing behavior that the learning institution considers as inappropriate or ineffective. Therefore, it is important to have a mixture of positive and corrective feedback while this feedback should also be specific enough for students to understand with ease, and hence being able to identify the type

Southwest Airlines: Culture and Structure

Southwest Airlines: Culture and Structure This report gives a brief summary of the strategic control systems within south-west airlines. The report reveals that the company has been able to uphold their culture and structure through the use of mission, vision and objectives. It is these that have helped it in their strategic planes, competitive advantage, corporate strategic and operational strategies. The same goals have also guided how the company is able to uphold and motivate their employees in order to realize productivity and give quality service to their customers. Strategic management entails the management of resources through the use of tools like mission, vision, goals, values, roles, objectives, based on a timeline and responsibilities. Strategy in an organization is achieved through organization structure, culture, people and control systems Buller Schuler. (2006). Therefore, in looking at the strategic management design of Southwest airlines, this paper shall detail its organization structure, culture, people and control systems. The airline has managed to keep its head above waters despite the crisis like terrorism, recession and high fuel prices that have locked the airline industry. This has been associated to several advantages and strengths the company has been able to enjoy over the years as compared to their competitors Southwest airlines (2010). This airlines culture revolves around the welfare of their employees base on their principle employees are first and customers are second. This reflects the managements belief in the delivery of excellent service to the employees and the provision of job security. It is this culture that led them to cut back on flights rather than lay off employees during the recession and global economic crisis. This is the management principle that has been upheld by the company for many years, so that the company and the employees are able to prosper in bad times. The airline has been trying to uphold the principle of low operational cost, low borrowing, and a high cash flows Southwest airlines (2010). The company is able to value the employees such that they offer them compensation and benefits from profits and surpluses. This is seen as a means to encourage employees to perform and increase their production. The corporate culture of employee motivation, compensation and assurance of job security is the guiding principle that ha enabled the employees of southwest airlines to have high job performance. At the same time, these employees are encouraged to value their work and the airline as a whole. This aspect has been associated to the contribution of stability and security in the work in the company. therefore, the implementation of a no lay off policy in this company has been the main reason the airline has been able to maintain high rates of employee retention. Buller Schuler (2006) postulate that another corporate culture that guides the company, is their ability to encourage union members and negotiator to conduct employees surveys, before they commence any contract negotiation. This aspect has helped the company to focus on the issues that concern the company and the employees. It is this concern that is associated with the promotion and encouragement of employees and the creation of an employee friendly environment. The airline has been able to effectively use team work and tam building actitivities to motivate and guide the performance of their teams and workplace. The creation of teams and the provision of skills in team resolution, team work and team harmony is another corporate culture that guides the workplace of southwest airlines (Southwest airlines, 2010). This is seen as the airlines most important function used in the management of their teams. The management of such teams involves conflict resolution awareness where they have an overview of the resolutions. The teams are also stimulated scenarios, coaching, training, learning and human resources development programs which they use in the workplace. When discussing strategic management, it is vital that strategy formulation is also incorporated (Buller Schuler, 2006). This is because through strategy formulation one is ale to realize how effective an organization is able to effectively meet their missions, visions, goals and objects as well as manage their resources. Strategic formulation entails three processes, these are diagnosis; is the formulation of a situational analysis of the internal condition of the organization. Looking at the corporate structure of southwest airlines, we find that they are able to make use of their situational analysis where management is involved in the identification of the organizations objectives, the current projects, any current strategies, plus the strengths and weaknesses of the organization. The airline has been able to identify projects, plan and lay down strategies that will help their teams to achieve the project goals. The management of the airline has the sole responsibility of guiding and training staff and employees on strategy formulation. This is also seen as very vital in the creation of a competitive advantage within their industry. The company has been able to critically identify their organizational environment and identify their opportunities in the market that give them an advantage over their competition. Strategy formulation should also help guide the company towards the creation and achievement of their mission, vision, goals and objectives. The mission of Southwest airlines focuses on their employees and customers (Southwest airlines, 2010). The airline has gained and kept their customers by giving exceptional customer service which has provided for by the employees who are seen as the cornerstone of the company. This mission therefore, sets southwest airlines apart from other airlines since they are able to treat their customers like they are all in first class. These first class services can only be seen as being provided for to first class customers in other airlines. Therefore by having mission statement that directs their strategies and goals towards the provision of first class service to its customers makes southwest airlines have a unique relationship with the customers. This is the same mission that also guides the employees, and the workplace performance. Looking at the case of Southwest airlines their mission has enabled them to develop their corporate level strategies. This is due to their strategic portion which is at all levels of Southwests business, and which starts with its workforce, this implies that they carefully select and train their employees to show and depict the image of the company. in addition, those who apply to work in Southwest are put through a selection process, which is strenuous since the company is aimed on getting people who have the right attitudes to the company. Additionally, the company invests heavily in treating its employees well. For example, southwest airlines are able to practice profit sharing with the employees. This is very vital since they encourage employees to personally have a vested interest in the company. This has created a room for salary negotiations. They also give their employees good medical and dental benefits that are important in this age of rising healthcare costs. Moreover, the y have good salaries, profit sharing, health care programs which are tools southwest airlines uses to retain the valuable employees. A view at their missions and objectives reveals that have influenced their operational strategies and competitive strategies. This is seen where they assign their staff roles through informal job descriptions which are concerned with customer service. Their mission, vision and objectives have also affected their corporate governance that is both the mechanistic model and organic model. This is because, at the flight crew level and corporate level, the mechanistic model is used, whilst at the lower structural levels, where there is no use for safety and time, the organic model is used. The airline also fore went the functional structure which was common with its competitors, they decided to have a positive equalitarian culture that created the positive equity based culture seen today. It is this cultural approach that contributed significantly to Southwest airline having the lowest employee turnover, and the highest level of consumer satisfaction. In conclusion we have seen that the airline has been able to effectively make use of their corporate mission, vision, objectives and goals to direct their management, culture, structure and the resources.

Sinking Into Society Essay -- World History

In any nation mistakes have been the source of change. Whether it is safety or governmental reform or a revolution in the nation’s lifestyle and customs, those mistakes have made a lasting imprint on the minds of their people. The sinking of one of history’s maiden voyages, the Titanic, has made such impact on the American people; Titanic cannot be mentioned without stirring deep emotions for those who have perished. It is one of history’s most devastating catastrophes but it is also the first ship to send the new SOS distress call instead of the original CQD signal meaning â€Å"all stations: distress†. Titanic â€Å"was the ship of dreams, whose passengers scrounged up their life savings to purchase a ticket abroad the maiden ship† (Titanic). Constructed with millionaire suites and private promenade decks, Titanic â€Å"was the largest moving object ever made by the hand of man in all history† (Titanic). However, in its determination to mak e the journey across the Atlantic the fastest ever recorded, it ultimately sank to the bottom of the ocean, leaving behind a legacy still found in America today. Titanic’s infamous flounder has affected America’s culture in unthinkable ways; its legacy can be found in American media, the spawning of new technological advancements, and in the world’s current maritime policies. News of Titanic’s sinking reached America quickly. It was front-page news for months and the first time that â€Å"a major news event was reported to the public primarily through electronic means, the wireless telegraph† (Titanic as Popular Culture). The US National Newspaper stated that â€Å"coverage of the Titanic disaster transformed New York Times into a global voice because of its integrity, accuracy, and immediate coverage† (Titanic as ... ... the minds of the American people. It has transformed America in astonishing ways, and its legacy will continue to impact American culture for years to come. Works Cited Minichiello, Ray. "Titanic Tragedy Spawns Wireless Advancements." Audio UK Is the Webs Best Directory for Audio HiFi Dealers and Manufacturers in the UK. Web. 28 Jan. 2012. "Titanic as Popular Culture." Media Awareness Network | Rà ©seau à ©ducation Mà ©dias. Web. 28 Jan. 2012. Titanic. Dir. James Cameron. Perf. Leonardo DiCaprio, Kate Winslet, and Billy Zane. Twentieth Century Fox Film Corporation, 1997. IMDb. Web. 31 Jan. 2012. "Titanic Disaster." Emergency Medical Paramedic. Web. 29 Jan. 2012. Wikipedia contributors. "Changes in safety practices following the RMS Titanic disaster." Wikipedia, The Free Encyclopedia. Wikipedia, The Free–Encyclopedia, 13 Jan. 2012. Web. 25 Jan. 2012.

My Antonia Important Quotes Essay

1. â€Å"During that burning day when we were crossing Iowa, our talk kept returning to a central figure, a Bohemian girl whom we had both known long ago. More than any other person we remembered, this girl seemed to mean to us the country, the conditions, and the whole adventure of our childhood.† Explanation This passage from the Introduction is the first the reader hears of Antonia. The narrator of the Introduction, who grew up with Jim and Antonia in Nebraska, describes a train ride taken with Jim many years later and details their conversation about Antonia. They agreed that Antonia, more than any other person, seemed to represent the world they had grown up in, to the point that speaking her name evokes â€Å"people and places† and â€Å"a quiet drama . . . in one’s brain.† This quotation is important because it establishes that Antonia will both evoke and symbolize the vanished past of Jim’s childhood in Nebraska. It situates Antonia as the central character in Jim’s story and explains Jim’s preoccupation with her by connecting her to his memories of the past. Finally, it establishes Jim’s character with its implication that Jim shares the unnamed narrator’s romantic inclination to dwell on the past and to allow people and places to take on an extraordinarily emotional, nostalgic significance. 2. â€Å"Why aren’t you always nice like this, Tony?† â€Å"How nice?† â€Å"Why, just like this; like yourself. Why do you all the time try to be like Ambrosch?† She put her arms under her head and lay back, looking up at the sky. â€Å"If I live here, like you, that is different. Things will be easy for you. But they will be hard for us.† Explanation This dialogue from Chapter XIX occurs as Jim and Antonia sit on the roof of the chicken house, watching the electrical storm. The two have grown apart somewhat following Mr. Shimerda’s suicide, as Jim has begun to attend school and Antonia has been forced to spend her time working on the farm. Jim has found himself dismayed by Antonia’s increasing coarseness and her pride in her own strength. As they sit watching the lightning storm, Jim feels his old intimacy returning, and he brings himself to ask Antonia why she has changed. Antonia understands Jim’s question and, because she is four years older, understands better than he does why their lives have begun to move in separate directions. Jim has opportunities and a bright future ahead of him, but for Antonia, life now means simply helping her family get by. Antonia acknowledges this unalterable circumstance with her customarily wise simplicity: â€Å"Things will be easy for you. But they will be hard for us.† 3. â€Å"Presently we saw a curious thing: There were no clouds, the sun was going down in a limpid, gold-washed sky. Just as the lower edge of the red disc rested on the high fields against the horizon, a great black figure suddenly appeared on the face of the sun. We sprang to our feet, straining our eyes toward it. In a moment we realized what it was. On some upland farm, a plough had been left standing in the field. The sun was sinking just behind it. Magnified across the distance by the horizontal light, it stood out against the sun, was exactly contained within the circle of the disk; the handles, the tongue, the share—black against the molten red. There it was, heroic in size, picture writing on the sun.† â€Å"Even while we whispered about it, our vision disappeared; the ball dropped and dropped until the red tip went beneath the earth. The fields below us were dark, the sky was growing pale, and that forgotten plough had sunk back to its own littleness somewhere on the prairie.† Explanation This passage from Chapter XIV, recounts a sunset that Jim and Antonia watch  the summer after Jim graduates from high school. Gradually, the sun sinks behind a plow on the horizon, so the plow is superimposed on the red sun, â€Å"black against molten red.† The passage is an excellent example of Cather’s famous ability to evoke the landscape, creating a sensuous and poetic picture of a sunset on the Nebraska prairie. It also indicates the extraordinary psychological connection that Cather’s characters feel with their landscape, as the setting sun perfectly captures the quiet, somewhat bittersweet moment the characters are experiencing—they care for one another and have had a wonderful day together, but they are growing up and will soon go their separate ways. The image of the plow superimposed on the sun also suggests a symbolic connection between human culture (the plow) and the nature (the sun). As the plow fills up the disk of the sun, the two coexist in perfect harmony, just as Jim recalls the idyllic connection between the natural landscape and the settlements in Nebraska. But as the sun sinks beneath the horizon, the plow dwindles to insignificance (â€Å"its own littleness†), suggesting that, in the relationship between humankind and environment, environment is dominant. 4. â€Å"She lent herself to immemorial human attitudes which we recognize by instinct as universal and true. I had not been mistaken. She was a battered woman now, not a lovely girl; but she still had that something which fires the imagination, could still stop one’s breath for a moment by a look or gesture that somehow revealed the meaning in common things. She had only to stand in the orchard, to put her hand on a little crab tree and look up at the apples, to make you feel the goodness of planting and tending and harvesting at last. All the strong things of her heart came out in her body, which had been so tireless in serving generous emotions. It was no wonder that her sons stood tall and straight. She was a rich mine of life, like the founders of early races.† Explanation This quotation is basically the conclusion. Where we find the adult Jim still contemplating the fascination he feels for Antonia. Here he attributes her  significance to her nurturing and generous presence, which suggests an enviable fullness of life. Antonia evokes â€Å"immemorial human attitudes which we recognize by instinct as universal and true† because she is full of love and loyalty. As Jim portrays it, Antonia is a â€Å"rich mine of life,† an inexhaustible source of love and will from which others draw strength and warmth. This portrayal explains why Antonia lingers so prominently in the minds of so many people from Jim’s childhood (Jim, Lena, the narrator of the introduction). In her presence they have been filled with the love and strength that she exudes, and they will never forget the way it made them feel. Apart from standing as the novel’s final important analysis of Antonia, this quote is important because it reveals the psychological changes that the passage of time has wrought in Jim. Whereas before he avoided Antonia for twenty years because he did not want to see the lovely girl he knew transformed into a hardened, overworked matron, he can now see beyond Antonia’s age to her essential inner quality, which he finds can still â€Å"stop one’s breath.† This newfound connection to the present indicates that Jim can finally move beyond his dreamlike preoccupation with his nostalgia for his youth and contemplate Antonio as more than a symbol of the past.

How To Write An Evaluation Essay, with Topics and Structure Elements

How To Write An Evaluation Essay, with Topics and Structure Elements Writing an Evaluation Essay Outline example Topics list When defining an evaluation essay, some people think of it as a review while others think of it as a type of a critical essay. Both sets of definitions are not wrong, but lack the key attributes of what an evaluation essay is. An evaluation essay encompasses some attributes of critical essays as well as reviews, but tends to be specific and follows a different method of writing. Evaluation essays are written to help demonstrate the qualities or lack thereof of a specific product such as qualities of a famous restaurant in town, a vacation site, a book, a film, etc. An author’s stance on something needs to be clearly established and backed by enough evidence to sway the mind of the readers. Evaluation essay writing often comes out as opinionated, and to a large extent, some authors think that they are supposed to be like that. However, contrary to popular belief, evaluation essays should not come across as opinionated in whichever instance. Authors need to ensure that their pie ces or articles are well-reasoned, unbiased and help readers to evaluate the options before them objectively. The main difference between a critical essay or review and an evaluation essay is the one which is supposed to develop or have criteria when writing an evaluation paper. Developing a criterion is indeed of the essence because it ensures that one’s paper is not opinionated but delivers an unbiased account. A criterion can be defined as the ideal property of a product or place or even a service, and having this means that the writer has a basis for their comparison. For example, if one is writing an evaluation essay on a famous restaurant in town, it would be important to establish a criterion first. Such a criteria would involve things like the quality of service offered, the quality of food offered, the restaurant’s cleanliness, waiters, and waitress’s attitude as well as time taken to get an order after placing one. Having such a basic and public criteria upon which comparisons are drawn ensures that the final paper will only entail an objective account. Structure Elements When writing an evaluation essay, it is important to remember that there are three important and necessary parts. They include the criteria, the judgment, and finally the evidence. For a student’s essay to be termed as complete, these parts must be included and clearly established independently. The criteria as stated above is the ideal picture of what the product should be. The criteria should be something that the audience relates to and can agree with. The judgment is the author’s opinion on the product. Whatever that one says here must be supported by sufficient evidence and hence the third and final part. These three parts, if approached and tackled well, will indeed ensure that paper is not only objective but credible enough. In some occasions, writers have let their feelings get a hold of them, and the results have been devastatingly bad. It is, therefore, essential to ensure that each part is accurately and impartially developed. When looking at most evaluation essay writing guides, the most common thing one notices is the fact that evaluation essays use the five-paragraph essay format. An evaluation essay outline should hence have an introduction, the main body section, and finally a conclusion. As always in the introduction, the writer is expected to include a thesis statement which is the writer’s judgment or evaluation of the product or subject. The criteria should also be included in the introduction. In the main body, the writer is expected to include points that best describe or support their judgment while referencing their criterion. Finally, the conclusion paragraph, first of all, must give the indication that the writer has come to an end and then close the discussion. Evaluation essay outlining is essential because it gifts one with the opportunity of having their points delineated first and then discussed while maintaining the writer’s main point. Below is an example of an outline for an evaluation essay with the title being KFC – good or awful fast-food restaurant. KFC – good or awful fast-food restaurant Introduction Topic sentence – introduces KFC and gives a brief background information about the restaurant. Thesis statement – the paper’s premise or author’s stance will be declared here, and in this case, it will entail supporting the fact that KFC is indeed a good fast-food restaurant. The last bit of the introduction will involve a list of the criteria that should be used as a yardstick to help cement the position of KFC being a good fast-food restaurant. (Food quality, cleanliness, time taken to order and be served staff’s attitude) Main Body Paragraph 1 – The quality of the food is either the best or top five in town. Paragraph 2 – Cleanliness of KFC’s fast-food joints is also a plus or the restaurant. Paragraph 3 – Staff’s attitude has been a point of discussion for quite a while, and KFC’s staff has been touted as warm, welcoming, and courteous. Paragraph 4 – Time taken to order and to be served is not long. In some occasions, depending on the number of orders, one might wait longer, but they always notify their customers. Conclusion A summary of the essay as well as the main points, including the thesis statement must be included. When writing an evaluation essay introduction, it is important to remember the clichà © terms of brief, concise, and direct. In some occasions, writers forget and end up including a lot of information in their introduction. On such occasions, duplication of points as a result of getting stuck becomes the order of the entire essay. It is, therefore, essential to remember to be brief, concise, and direct at all times. A thesis statement is a part of the introduction. In the thesis statement, the author’s stance or the article’s premise must be clearly outlined. Readers need to know the writer’s focus or line of thought as early as possible. It is hence important to include a clearly defined thesis statement. When writing the body paragraphs, it is crucial to remember that they are only building upon the author’s thesis statement and one should hence avoid drifting. As already stated, evaluation essays take after the five-paragraph essays and will on most occasions have five to six sentences in a paragraph. Transition words, for example, firstly, secondly, additionally, moreover, subsequently, etc. must be used to usher in the next point. An evaluation essay conclusion paragraph sums up the entire essay. Here, some of the transitional words that are used include lastly, in conclusion, ultimately, finally, etc. These help when writing a conclusion for an evaluation essay because they make it clear to the readers that the essay has indeed come to an end. A summary of the essay’s thesis statement as well as the essay’s main points should be included. Finalizing Essay When writing a  perfect essay, regardless of the type, starting with a draft is necessary. Preparing an evaluation essay draft is easy because one does not need to be thorough but only create something that will help complete the task. Human is to make errors, and everyone makes some mistakes when writing. The above makes essay revision and proofreading the necessary steps before submission. Submitting an essay with grammatical or contextual errors is indeed planning to fail. Once complete, it is hard not to find grammatical, punctuational, and style errors. To correct these, one can involve their friends and ask them to identify any errors or ask their family members to read and give their genuine opinion. Evaluation Essay Topics List Evaluation essay topics vary and can easily be found online. First of all, topic selection is an important part that must be taken seriously. When selecting a topic, students should ensure that they are selecting topics that are interesting to them. The above is because it will give them an easy time to find the content and also allow them to make a value judgment on the product/service/place. Below are examples of good evaluation essay topics: Evaluate your favorite movie. Evaluate your favorite sport. Evaluate your favorite satirical news show. Evaluate the services offered by Netflix. Evaluate Bitcoin and the prospect of it being the future of money. Evaluate the role of African Americans during the American Civil war. Evaluate the US’s foreign policy. Evaluate Russia’s response to Obama’s administration of suspending Russian delegates. Examine how media affects the minds of children. Examine the effects of social media on physical relationships. Evaluate your favorite music band. Examine the Shakespeare’s contribution to literature. Evaluate the movie Mission Impossible 3. Evaluate the current educational system in South Korea. Examine the current EU agenda towards reducing the issue of refugees. Evaluate the world’s preparedness to dealing with nuclear warfare. Evaluate the actions being taken to encourage cohesion among the different religions. Evaluate the actions being taken by the US government to ensure that all races co-exist peacefully. Evaluate the US government’s actions to counter and fight terrorism. Examine the US government’s justification of the use of surveillance systems. Evaluate money laundering and its effect on a country’s economy. Examine Chicago’s policies on the homeless.

Free Essays on Crevecoeur

Winthrop’s idea of a â€Å"city on a hill† is a vision of what he wanted America to be like. He wanted to guide the Puritans to act in such a way that people would look up to them, as they would a city on a hill. So, in his mind, it was more of a way of acting in order to gain prestige and awe. Crevecoeur’s idea of â€Å"city on a hill† was a little bit different from Winthrop’s idea. Crevecoeur wrote down what he saw when he was in America. He talked of the beautiful mountains, the ways of the people, and how America was not governed and ruled by one person who had control over all the people. Instead, the people of the colonies had say in the government by representation. He thought America to be superior to England, Europe, and Scotland in many ways, such as the ways on governing the land. Winthrop’s Christian settler that he describes is one that is disciplined and follows rigid rules of their religion. Most of what he says is based on religion, and religion was the guide to the ways that the people were supposed to act. Winthrop’s â€Å"American† was self-disciplined, and pretty much, heartless it seems. They are only out to make themselves look good and to provide for themselves, they want others to look up to them. Crevecoeur, however, has a different vision of the â€Å"American† that he sees here in America. He sees people that are mingling together no matter what their ethnic background. On page 660, Crevecoeur says, â€Å"What then is the American, this new man? He is either a European, or the descendant of a European, hence that strange mixture of blood, which you will find in no other country.† Here he is saying that people from different countries are coming together and having children together, creating a new breed of people that are strictly found here in America. He states this once again on page 660 by saying, â€Å"Here individuals of all nations are melted into a new race of men, whose labors... Free Essays on Crevecoeur Free Essays on Crevecoeur\'s \ Winthrop’s idea of a â€Å"city on a hill† is a vision of what he wanted America to be like. He wanted to guide the Puritans to act in such a way that people would look up to them, as they would a city on a hill. So, in his mind, it was more of a way of acting in order to gain prestige and awe. Crevecoeur’s idea of â€Å"city on a hill† was a little bit different from Winthrop’s idea. Crevecoeur wrote down what he saw when he was in America. He talked of the beautiful mountains, the ways of the people, and how America was not governed and ruled by one person who had control over all the people. Instead, the people of the colonies had say in the government by representation. He thought America to be superior to England, Europe, and Scotland in many ways, such as the ways on governing the land. Winthrop’s Christian settler that he describes is one that is disciplined and follows rigid rules of their religion. Most of what he says is based on religion, and religion was the guide to the ways that the people were supposed to act. Winthrop’s â€Å"American† was self-disciplined, and pretty much, heartless it seems. They are only out to make themselves look good and to provide for themselves, they want others to look up to them. Crevecoeur, however, has a different vision of the â€Å"American† that he sees here in America. He sees people that are mingling together no matter what their ethnic background. On page 660, Crevecoeur says, â€Å"What then is the American, this new man? He is either a European, or the descendant of a European, hence that strange mixture of blood, which you will find in no other country.† Here he is saying that people from different countries are coming together and having children together, creating a new breed of people that are strictly found here in America. He states this once again on page 660 by saying, â€Å"Here individuals of all nations are melted into a new race of men, whose labors...

Three sides of abortion debate Essay Example | Topics and Well Written Essays - 500 words

Three sides of abortion debate - Essay Example The legal right of a woman to undergo an abortion has not resolved many ethical issues that surround the procedure of abortion (Fry, Veatch and Taylor, 2010). There are three stances people have on abortion include pro-abortion, middle ground that abortion can be accepted, and anti-abortion, and the arguments for these stands are discussed. There are individuals who support abortion on the basis that it is not wrong, and does not need the involvement of undesirable consequences. To look at this argument in another way, it tends to neglect the rights of the fetus or even acknowledge the fetus as a person. There are individuals who consider abortion as the right of a woman hence she is solely liable to the way she controls her body. Moralists who take part in judging actions argue that abortion is simply a deliberate failure to conceive a child, and with availability of contraceptives in mind, abortion should be too. By contrast, there are those who think that the fetus being a person, has limited rights that has no significant weight on the interests of the people already born who include the parents and children of that particular family. All the same, people supporting abortion do so on the fact that the overwhelming principle behind abortion is the woman and her rights to choose what to happen to her body.

BUSINESS LAW Case Study Example | Topics and Well Written Essays - 2000 words

BUSINESS LAW - Case Study Example Estoppel becomes applicable, only if the representation relied upon by the person claiming the benefit is unambiguous. In addition, the person claiming estoppel should undergo a detriment if there is a departure from the terms of the promise. As opined in Legione v Hateley, the party claiming estoppel should be placed in a situation wherein there would be a detriment to it, if the promise was to be broken (Gillies, 2004, p. 178). In order to deem the promise of the promisor to be consideration, it has to be proved that the promise was given or the act performed on the basis of the promisor’s request. Moreover, there should have been reliance upon the promise made by the promisor. The doctrine of promissory estoppel emerged with the decision in Central London Property Trust Ltd v High Trees House Ltd. Such existence has been subsequently confirmed in rulings made in England and Australia. This all important principle was defined in the following manner, during the ruling in Combe v Combe. Whenever, one of the parties makes to the other party a promise that has the intention of influencing the legal relations between them, and if the other party relies on this promise and acts on it, then the first party cannot revert to the prior legal relationship between them (Gillies, 2004, p. 178). Thus, promissory estoppel has an effect that is similar to a breach of promise. In instances, wherein a party convinces another party that a contract would emerge from their negotiations and subsequently fails to keep its word, the court can prevent such a party from resorting to the defense of absence of contract (Miller & Cross, 2012, p. 321).In such cases, it is deemed that a contract between these parties is in place. In order to establish promissory estoppel, the following conditions have to be proved. The presumption of a specific legal relationship between the first and second parties. The second